Fragrance Families Explained - Fruity
Day 4 - Fruity Fragrances
And by fruity notes, we’re talking about everything juicy and luscious that might turn up in your fruit bowl. From crisp tart apples and honeyed pear notes, through to lip-staining berries and ambrosial tropicals such as mango and pineapple.
Fruity notes add sweetness and a mouthwatering lushness to a fragrance. Just as a plateful of perfectly ripe and succulent fruits is deliciously appealing, the note has a similar effect when used in scent. It can make our homes smell good enough to eat.
And as we’ve all grown to love a greater selection of colourful fruits appearing on our supermarket shelves, so we’ve become more open to interesting fruity notes in our fragrances and home scenting smells.
Our delicious Pomegranate scent is a great example of how the love of a new fruit (thanks, Yotam Ottolenghi) can migrate into fragrance. Not only does it taste good, but the pomegranate’s bitter-sweet red berry offers an elegant edge to layer over zesty grapefruit, lemon and orange, offering a captivating home scent that’s both lively and grounding.
One reason Fruity fragrances are so popular is that the notes are terrific mixers with other fragrance families. They add a dynamic vibe to soft florals, where a touch of velvety sweetness can energise a scent. Lavender & Lilac uses just a hint of fruity pear with the delicate lilac notes and soothing lavender, resulting in a comforting, sweet-edged fragrance for the home.
The Citrus Fragrance Family also benefits from a fruity note layer, Rhubarb & Pink Grapefruit has a mouth-tingling crush of vibrant rhubarb to further enliven the sparkling pink grapefruit and rose notes. The resulting scent profile makes for a wonderfully lively home scent, perfect for living and kitchen spaces.
For those that want a full on red berry immersion, then Baies Exquis is the perfect choice, it’s a harvest of the most luscious red berries, sharpened with a smidgeon of tart blackcurrant and softened with the luxurious cashmere wood notes, for a wonderfully stylish home scent.
There have been fruity notes used in fine perfumery for decades - Guerlain introduced the first with Mitsuoko in 1919, with its lush notes of peach. But it’s only recently that the Fruity Fragrance Family has expanded to become the important home scenting star it is today.